
We make sense in today’s challenging environments by developing logical solutions, delivered through strategy, execution and visual storytelling.
Our Capability and Approach
A truly effective solution is one that is devised with the right expertise and delivered with the right visual communication.
Solutions
We understand the impact that can be achieved when clear strategy, disciplined execution and purposeful stakeholder alignment come together.
Our capability is in navigating complexity, designing practical pathways, delivering measurable outcomes and driving lasting operational and organisational improvement.
Communication
We understand the power and impact that can be achieved by combining the right imagery with the right graphic treatment and utilising the correct narrative language to deliver a compelling story.
Our capability is innovatively compiling, interpreting and presenting your information to generate the most emotional and intellectual engagement.
Meet the Team
Rhiannon
Crawford
Managing Director &
Principal Consultant
Nicholas
Tan
Principal
Consultant
Suzie
Richards
Principal
Consultant
Eduardo
Rodriguez Marugan
Principal
Consultant
Steve
Dance
Visualisation
Lead
Bec
Gauci
Visualisation
Lead

At Sensical, we’re all about forward motion.
We believe in collaboration and momentum. It represents how we help future focused teams navigate complexity and move ahead with clarity and confidence.
Whether you’re facing a complex challenge that needs solving or wanting to unlock new opportunities, we are not just the sensible choice we are the sensical choice.